UNICEF & ICC deliver ‘One Day for Children’ Celebration at Cricket World Cup 2019
The money raised throughout the campaign will support UNICEF’s work for children in cricket playing nations across the world, as the sport’s one billion fans unite to ensure children have the chance to learn, play, and be healthy.
Photo: UNICEF
Edgbaston turned blue today as ICC Cricket for Good, in partnership with UNICEF, delivers the pinnacle event of the tournament wide ‘One Day for Children’ campaign with a special celebration at the England v India match in Birmingham.
The sell-out fixture saw players from both the world’s top ranked one-day sides in special #OneDay4Children branded kit, celebrities and legends of the game participating in unique activations, and fundraising both in stadium and across the live broadcast, while over 24,000 spectators joined in the action at Edgbaston. The match promised to be a defining moment of the tournament for all the fans watching at Edgbaston and around the world.
The money raised throughout the campaign will support UNICEF’s work for children in cricket playing nations across the world, as the sport’s one billion fans unite to ensure children have the chance to learn, play, and be healthy. A core focus of activities on the 30th June will be to maximise fundraising from the in-venue and broadcast audience.
Tournament broadcasters Sky and Star Sports will ensured that the #OneDay4Children experience reached television audiences around the globe, while ICC Commercial Partners are supporting the event with in-match donations. Uber pledging $500 for every 4 scored during the match and Booking.com donating £500 for every wicket taken. In addition, Gray Nicolls has created a limited edition light blue bat for the day, with 25% of proceeds going to UNICEF.
David Richardson of the ICC said: “ICC Cricket for Good have enjoyed a long relationship with UNICEF, and we are thrilled to deliver ‘One Day for Children’ alongside them today. This match will be a highlight of the 2019 competition and showcase the very best of what cricket has to offer the global community, both on and off the pitch.”
Mike Penrose, Executive Director at UNICEF UK, said: “Partnering with ICC Cricket for Good to deliver ‘One Day for Children’ has allowed us to raise vital funds for children worldwide and show the true power of sport for social good. The money raised through this campaign will continue to help children in cricket playing nations, with many projects using the unique power of cricket to deliver these objectives.”
Steve Elworthy, Managing Director at the ICC Men’s Cricket World Cup 2019, added: “The experience at Edgbaston today will be unlike any other Cricket World Cup match fans have seen this summer, as we celebrate the #OneDay4Children campaign. With a sell-out ground and potentially hundreds of millions watching around the world, we can tap into the unparalleled power of the tournament’s audience to make a marked difference in children’s lives.”
Fans in the UK can donate to #OneDay4Children by texting TEN to 70160 to give £10, or texting TWENTY to 70160 to give £20.
International donations can be made by fans here: www.Unicef.uk/cricket
About the ICC MEN’S CRICKET WORLD CUP 2019
- The tournament will run from 30 May to 14 July. The semi-finals will be played at Old Trafford in Manchester and Edgbaston in Birmingham on 9 and 11 July respectively, while Lord’s will host the final on 14 July.
- 11 venues across England and Wales will be used, namely Cardiff Wales Stadium in Cardiff (four matches), Bristol County Ground in Bristol (three matches), County Ground Taunton in Taunton (three matches), Edgbaston in Birmingham (five matches, including the second semi-final), Hampshire Bowl in Southampton (five matches), Headingley in Leeds (four matches), Lord’s in London (five matches, including the final), Old Trafford in Manchester (six matches, including the first semi-final), The Oval in London (five matches, including the tournament opener), The Riverside Durham in Chester-le-Street (three matches) and Trent Bridge in Nottingham (five matches)
- The 10 teams in the tournament will play against each other in a single-league format, with the top four sides after 45 matches to qualify for the two semi-finals
- England and Wales have previously staged ICC Cricket World Cups in 1975, 1979, 1983 and 1999
- Australia is the most successful team in the history of the World Cup, having won events in 1987, 1999, 2003, 2007 and 2015. The West Indies won the first two editions in 1975 and 1979, while India won in 1983 and 2011. Other winners are Pakistan in 1992 and Sri Lanka in 1996
